Things have been quiet for a while as I have been focussing on the ‘start up’ idea, and I can’t discuss that one too much in public. We had a solid lead in NSW, where we live, who was keen to be a first test site and invest in the project. Unfortunately the legal advice we have for the US is different in Australia. That means there are some additional legal hurdles in the way. I’m leaving that to the legal people to sort out, and I’m now getting back to my WP plugins.
I’ve done a few new releases of WP Customer Support with one clear goal. I want to add as much value as possible to the free version on the WordPress repo. I can then add features professional users will want to the Pro version. After a couple of months in the wild I feel I now have a much clearer idea of where that line will be drawn.
The free version now does everything the Pro version used to do, and a fair bit extra. Next I’m adding a GUI editor, with live preview, to the free version, as well as internationalization capabilities. After I’ve done that the free version should be awesome for 95% of users.
As it currently stands it’s had 353 downloads from the WP repo, and has 50+ active users. These numbers are a bit misleading, as one user may have updated 3 times, and that would count as 4 downloads. It’s impossible to get real metrics out of the WP repo, so it takes a fair bit of guessing what’s going on. I think my latest updates will improve the ‘bounce’ rate – people who download a plugin, try it, then uninstall it.
One of the major changes in the latest version is the ability to work on blog index pages. Previously the plugin only worked on single page views – a single page or post. So, for people showing blog posts on their home page the pop up would never have shown up. I’ve changed it now the display the pop up for the first instance of the shortcode that WP finds. So now all the use has to do is add a shortcode on their page or post, and the pop up to get customer feedback will appear as soon as a page is opened which contains that page or includes the post. This should lead to a quicker gratification moment for the user.
I’m also going to start some SEO link building. The main question is whether to link to the WordPress repo page for the plugin, or to my site. I think it’s best to create a page on my site, which links to the repo, and build links to that page. That will help with page authority, and allows me to mention the pro version once I get it built.
It feels good to have reached a temporary resolution to the startup concept, even if that resolution means leaving it to the lawyers to sort out. There’s also a US angle to this, but again, that’s happening in the US without my input… So I can just focus on my WP plugin stuff for a while. All good.