I randomly came across an e-commerce opportunity yesterday, and I’m not sure I know what to do with it.
While listening to a podcast with an e-commerce success story, they mentioned starting in a space hard for physical goods. I found that was interesting and, as usual, did some keyword research around some topics.
I came across a niche with unbelievable numbers. 32,000 monthly searches in Australia with zero keyword difficulty. Of the top 30 related terms, the highest difficulty rating was two. This is for a product that sells for between $70 - $700.
It’s for a particular piece of furniture. My wife has, for years, wanted to start a business around designer objects, and this fits right into that space. So it’s one hell of an intersection.
That said, I don’t want to do e-commerce with any level of seriousness. It’s not a space I find appealing. Also, I have code chops, and would much prefer to work on a SASS.
My current thinking is a compromise. I plan to set up a WordPress site, work the SEO around the term, and maybe find some affiliate opportunities around it. At least plant a flag, and reserve some space for later.
The best thing about this item is it’s not a new trend. Looking back over Google trends, it’s been stable for at least ten years. Staking a claim seems a pretty low-risk bet, and if I can get the traffic that I think is there, I may have to be a bit more serious about it.
At least this new object isn’t too shiny!
30 by 30 #6