Mythical ECommerce Opportunity

December 12, 2021

I randomly came across an e-commerce opportunity yesterday, and I’m not sure I know what to do with it.

While listening to a podcast with an e-commerce success story, they mentioned starting in a space hard for physical goods. I found that was interesting and, as usual, did some keyword research around some topics.

I came across a niche with unbelievable numbers. 32,000 monthly searches in Australia with zero keyword difficulty. Of the top 30 related terms, the highest difficulty rating was two. This is for a product that sells for between $70 - $700.

It’s for a particular piece of furniture. My wife has, for years, wanted to start a business around designer objects, and this fits right into that space. So it’s one hell of an intersection.

That said, I don’t want to do e-commerce with any level of seriousness. It’s not a space I find appealing. Also, I have code chops, and would much prefer to work on a SASS.

My current thinking is a compromise. I plan to set up a WordPress site, work the SEO around the term, and maybe find some affiliate opportunities around it. At least plant a flag, and reserve some space for later.

The best thing about this item is it’s not a new trend. Looking back over Google trends, it’s been stable for at least ten years. Staking a claim seems a pretty low-risk bet, and if I can get the traffic that I think is there, I may have to be a bit more serious about it.

At least this new object isn’t too shiny!

30 by 30 #6


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Written by Adrian Gray who's bootstrapping an EdTech startup in Sydney, and loves to chat with like minded people. Find him on Twitter